Rather than having a resume jumping out at her from the blue, a prospective employer will appreciate a cover letter that introduces the resume to her. It is a courtesy to her. It tells her who you are, and why you are contacting her.
Perhaps you've heard of an opening from someone within the organization, or you are answering a job advertisement. Or perhaps you are just exploring possibilities. Whatever the reason, the cover letter is the place where you say so.
The Cover Letter also gives you a chance to display your personality, with the kind of language you use. Committed, enthusiastic, and a go-getter? You can use your cover letter to display these qualities, since a resume cannot do that.
A Cover Letter is the first thing that the employer sees, and will judge you based on it, so make sure that your language and spelling is perfect.
There are many other things you can do with a Cover Letter. It is a great place to explain situations, rather than just state them. For instance, this is where you can account for gaps in your career. If you were let go from your last job, you could use this place to say why. But do be honest!
An effective cover letter must contain three fundamental parts:
The Opening: Say why you are writing, and which job or position you are applying for. State how you heard about the job. If possible, mention the name of the company you are applying for.
The Middle: Say why you are interested in this job, and why you want to work with this employer. Give a summary of your skills and your experience. Do not repeat what you have written in the resume. Rather, give a consolidated account of why you are suitable for the job. Use this section to highlight any other skill or accomplishment that you couldn't include in your resume, but which would portray you in a positive light with regard to the job. Or explain those dodgy parts in your resume, the gaps, the layoffs. Use positive, action-oriented language, and be confident. This is like a sales pitch. Sell yourself.
The Closing: Ask the employer to go through your resume for further details. End with a request for a definite action – ask for a personal interview, and say that you look forward to discussing your resume further during that interview. Sound positive and interested.
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