LinkedIn is the largest online professional network in the world. It is a great way to promote your professional identity online. It is focused on building and maintaining business relationships.
Having a LinkedIn profile is a sure asset to any professional. You can use it to give people an idea about your achievements and your career path. Besides, LinkedIn has a very high google ranking. If you google someone's name, chances are that her LinkedIn profile will be the top result. And since the trend now is to research people online before hiring them, maintaining a good LinkedIn profile is a very sensible thing to do.
Though LinkedIn is definitely a great way to establish a good professional network, it can be an indispensable tool in your job search, since you can update it regularly, and even upload your resume. It is highly likely that sometime in the near future, it will become very common to apply directly to jobs using your LinkedIn profile.
Here are some tips on how to maintain a good LinkedIn profile.
- Fill up all the fields, don't leave anything blank. It has been shown that a 100 % complete LinkedIn profile is viewed in a better light than one with a lot of blanks.
- Add a photograph to your profile. Profiles with photos are nine times more likely to be viewed. Use a photograph that portrays a professional you.
- Use an arresting headline. That is the first thing that anybody who is viewing your profile will notice. If you don't change your headline manually, the default will be your job title and your company, which isn't really enough, and sometimes not even self-explanatory. So make the headline as specific as possible, and at the same time all-encompassing. A tip: Think of what your USP is, and include important keywords in it.
- When filling up a LinkedIn profile, just like in your resume, lay emphasis on what you have done, rather than what your job responsibilities are.
- Establish a good network of contacts. Send connection requests to colleagues, ex-colleagues, former classmates, friends, business associates, clients.
- Ask for recommendations. You'll need three recommendations to complete your profile. The more, the better, but again, let there be a limit. Recommendations from your recent work is essential, and let that be in the majority. But good recommendations from different points in your career helps to prove that your performance has been consistent.
- Join groups on LinkedIn that are relevant to you – for example, your Company Group, Alumni group of your college, professional associations and professional groups. You can even start a group of your own, but be sure to keep it active. And make sure you participate in discussions in these groups. Monitor all the discussions that are happening. If you are looking actively for a job, keep a sharp eye out for leads.
- Be regular on LinkedIn Answers and display your knowledge and skills by answering questions regularly.
- Update your profile regularly. Keep all information current, all the time. If you have uploaded your resume, make sure that the latest version is online.
- Customize your LinkedIn profile url to your own name. It will make searching for you that much easier.
Here is a great page with more details on how to use LinkedIn to your advantage.
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