KRA or Key Result Area is the area of result/outcome/output for which an individual is responsible. It can also be said that the KRAs is the set of primary responsibilities of the individual.
Examples:
Marketing KRAs might include Market Research, Sales Support, Advertising and Pricing.
Administration KRAs could be Equipment maintenance, Visitor Protocol, Safety Management, Backup management.
Finance KRAs are Payroll, Costing, Financial analysis, Regulatory reporting.
The KRAs account for only about a little more than three-quarters of a role. The rest involves miscellaneous work, like team-work, mentoring, and participating in events, all of which ultimately adds up to boosting the value of the organization. Typically, there are 3-5 KRAs for every role.
Identifying and listing down the KRAs for a role has several advantages:
- The role is clarified, both to the role-holder, and to others.
- The focus is on the result required from the role, rather than the activities involved.
- The role can be viewed in the perspective of its value to the organization, and how it affects the business plan and strategy.
- Allows prioritization of activities, leading to good time-management.
When Key Result Areas are worded,
- Verbs are not used – because these are not activities, but just the resulting output required.
- There is no adjective or value-adding word used, like increase, decrease, good, better, etc.
Take the example of a store. All the employees in the store, from the salespeople, cashier, janitor and security, have a common area of responsibility – customer satisfaction. But this doesn't count as a KRA, because it is a general expectation from all the employees. KRAs will have to be more specific.
The salesperson's KRAs might be
- Customer rapport
- Products sold
- Stocking of merchandize.
The janitor's might be
- Washed floors
- Toilet supervision
If you are still not certain about what your KRAs are, here is a simple guide that will help you pin them down.
- Make a list of all your responsibilities and activities that you do everyday.
- Take each one, and ask yourself the question, "Why do I do this?" Note it down.
- Once you are done with the list, look at the answers to the "Why" question. You will undoubtedly be able to find common areas of work among them. Club them together, and give them a relevant name.
And there you have it, your KRAs.
Having focused KRAs gives you a sense of direction and purpose in your work. Having goals clearly defined helps in reaching them easier. And since you know where to prioritize, you work smarter.
KRAs on your resume:
It is an advantage to talk about your KRAs in your resume
- It shows that you know what exactly you do and why you do it.
- Helps the prospective employer see at a glance what you do, and how that will benefit her and her organization.
- The employer will appreciate that the candidate takes responsibility for his actions and works towards fulfilling his expected output.
Find an opportunity to insert your KRAs in your resume for that extra edge!
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